Project presentation: From target audience analysis to the use of artificial intelligence

Volume 2, Issue 1 (Feb-May)

Authors: E. M. Eldarov and M. Kh. Rabadanov

DOI: 10.64848/WMJ.2.1.2026.16-23

Page No: 16-23

Keywords: Project presentation, Presenter, Audience, Decision makers, Neural network program, Artificial intelligence

Download PDF

Abstract

The article analyses modern methods of preparing presentations for various types of projects, ensuring that the presenter delivers a clear, concise, vivid and convincing presentation speech. It emphasises the task of increasing interest in the project, primarily among the target audience, i.e. decision-makers and those who can influence decisions on the organisation of project activities. The most important methodological issues of the presentation that optimise the content of the project are identified. When defining the project's objectives, the presenters are recommended that the SMART methodology be used. The article emphasises that the simplicity of the presentation both facilitates understanding the content and the results of the project by the audience and helps the speaker stay focused on the main issues and logic of the presentation. Microsoft's general-purpose programs are recommended as universal tools for creating and combining the text, illustrations, graphs and other presentation tools. Artificial intelligence enables automated data analysis, enhancing content visibility for search engines and improving its relevance to the target audience. The authors conclude that the basis of presenters’ professionalism is diligent training and psychological literacy that ensure their constructive interaction with the audience.