Understanding the influence of metaverse-driven virtual reality on consumer buying behavior in the solar energy sector: A theoretical perspective

Volume 1, Issue 2 (Jul-Sep 2025)

Authors: R.S. Kanimozhi, G. Indrani, A. Abinaya

DOI: doi.org/10.64848/WMJ.1.2.2025.59-65

Page No: 59-65

Keywords: Consumer behavior, Virtual reality, AI-powered simulations, Metaverse, Decision-making, Renewable energy, Technological barriers

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Abstract

The integration of Virtual Reality (VR) and the Metaverse is reshaping consumer engagement and marketing dynamics within the solar energy sector. As immersive technologies redefine digital interaction, they offer innovative avenues for consumer education, emotional engagement, and trust building in sustainable energy solutions. VR allows potential customers to explore solar products through interactive environments, enhancing understanding and confidence. Through tools such as AI driven simulations, virtual showrooms, and gamified learning experiences, solar companies can simplify complex technical information and support informed decision-making. Moreover, blockchain enabled transactions and peer influence in virtual communities further shape consumer buying behaviour, making the metaverse a strategic frontier for solar marketing. Drawing on consumer behaviour models and psychological frameworks, this study presents a theoretical examination of how immersive technologies influence attitudes, behaviour, and decision-making in the solar context. While the opportunities are substantial, the study also recognizes challenges such as high implementation costs, technical constraints, and privacy concerns that currently hinder widespread adoption. Addressing these barriers through innovation, strategic planning, and policy support can accelerate the integration of VR in renewable energy marketing. The findings contribute to a deeper theoretical understanding of how metaverse-driven tools can transform consumer engagement, foster behavioural change, and support the broader transition to a sustainable digital economy.