Role of artificial intelligence in micro small and medium enterprises

Volume 1, Issue 1 (Apr-Jun 2025)

Authors: Lakshmi G. and Sujitha R.

DOI: doi.org/10.64848/WMJ.1.1.2025.34-39

Page No: 34-39

Keywords: MSME, Artificial intelligence, Marketing strategies, Customer engagement, Government initiatives

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Abstract

The foundation of the Indian Economy, Micro, Small and Medium-sized Enterprises (MSMEs), play a major role in industrial production, employment creation, and regional development. Artificial Intelligence is transforming marketing strategies for companies of all sizes with the emergence of digital transformation and new technologies. This study examines the way in which AI enables MSMEs to improve customer engagement tailor marketing tactics, streamline processes and make informed decisions. MSMEs are using technology from chatbots driven by AI to automation tools and predictive analytics to increase overall efficiency lower operating costs, and remain competitive. The report also emphasises a number of government programs that are crucial in promoting AI use in MSME industries including Digital India and the MSME champions schemes.